Under the theme “Ubiquitous AI. Incredible Possibilities,” ASUS will showcase a massive AI-powered portfolio designed to accelerate digital transformation and promote sustainable innovation across the Middle East.
ASUS is set to make a significant statement at the 45th edition of GITEX Global (October 13 – 17, 2025), unveiling its vision of a world powered by pervasive AI. The company is exhibiting a comprehensive portfolio that spans infrastructure, workspaces, edge, and mobile solutions, all engineered to integrate intelligent technology seamlessly across various industries.
The core message from ASUS is that AI is not just a feature, but the foundation for the next wave of digital transformation, cloud integration, and educational technology.
Tolga Özdil, Regional SYS Commercial Director, META, ASUS, emphasized the company’s strategic commitment to the region. “The Middle East stands at a decisive point in its digital transformation, with AI shaping the way economies, institutions, and communities move forward,” he noted. “GITEX GLOBAL is an opportunity for us to show our latest advancements and strengthen relationships with our customers and partners across the region as we drive smarter and more sustainable innovation.”
ASUS is showcasing a strong lineup of ExpertBook Copilot PCs designed for the modern business environment, all engineered with extreme durability thanks to MIL-SPEC magnesium-lithium alloy chassis. Highlights include:
- The ExpertBook P5405, boasting a powerful 47 TOPS NPU built specifically for demanding AI tasks.
- The incredibly light ExpertBook B9403, weighing less than 1 kg with all-day battery life.
- The versatile ExpertBook B5405 with its ergonomic design.
For education, ASUS is presenting a suite of durable and secure devices, including the Chromebook CX5403 Plus (made with 30% recycled plastic), the CR1204 and Windows BR1204, and the CX1405 Chromebook Plus. Furthermore, the company will demo AI ExpertMeet, an intelligent collaboration solution leveraging AI to simplify business interactions and boost productivity.
ASUS’s presence at GITEX extends far beyond endpoint devices, featuring heavy-duty solutions essential for large-scale AI deployment:
- Infrastructure AI: Visitors will see the ASUS AI POD (featuring NVIDIA GB300), HGX servers, and the powerful Ascent GX10, which is powered by the NVIDIA GB10 Grace Blackwell Superchip.
- Workspace AI: The compact and powerful NUC 15 Pro, NUC 14 Pro AI, and ROG NUC 2025 mini PCs for enterprise computing.
- Edge AI & Smart Cities: Cutting-edge solutions for autonomous driving, fleet management, and intelligent buildings, powered by systems like the PE2200U and PE6000G.
ASUS has built its commercial portfolio around four key strategic pillars, reflecting global priorities:
- AI-First Design: Creating smarter workflows for enhanced productivity.
- Cloud-Ready Devices: Ensuring seamless enterprise integration.
- Sustainable Innovation: Implementing energy-efficient engineering and eco-conscious materials.
- Education-Focused Technology: Equipping classrooms for modern learning environments.
Reinforcing its commitment to the future of AI, ASUS will highlight its ongoing partnership with NVIDIA through the Enterprise AI Factory, which provides AI-ready racks and AI POD designs for advanced workloads like Large Language Models (LLMs).
Senic Chiu, Regional Director, Middle East and Africa, ASUS, captured the excitement: “This event is a fantastic platform to showcase how our technologies can transform industries and enhance daily life.”
To experience ASUS’s latest AI innovations and see how pervasive AI can transform your organization, visit their booth at Hall 2, Stand C70.
