Next-Generation Security Innovations Take Center Stage in Dubai as ESET Showcases Unified Protection Against Evolving Threat Landscapes
ESET is returning to GISEC Global 2026 to showcase its latest AI-native cybersecurity advancements at the Dubai Exhibition Centre, Expo City, from September 16–18. Operating from Stand D120 in Hall 6, the global security leader will demonstrate how its next-generation platform shapes the future of threat prevention, detection, investigation, and response.
At this year’s exhibition, the spotlight rests on the ESET PROTECT Platform, which integrates automated prevention, extended detection and response (XDR), threat hunting, and incident response into a single, cohesive environment.
Live demonstrations at the stand will highlight key capabilities built for modern enterprise challenges:
- Cloud Workload Protection: Securing expanding cloud environments against evolving misconfigurations and operational risks.
- AI-Assisted Workflows: Enhancing triage speed, contextual analysis, and investigative depth to counter sophisticated identity-based attacks and ransomware.
- Threat Research Insights: Addressing emerging vectors highlighted in ESET’s H1 2026 research, including a surge in ClickFix campaigns, record-breaking QR code phishing (quishing), and malicious AI-driven utilities.
ESET’s presence underscores its ongoing commitment to the Middle East channel ecosystem. The company will collaborate closely with distributors, resellers, system integrators, and managed service providers (MSPs). These sessions aim to deepen technical enablement, expand advisory services, and scale managed XDR and threat intelligence offerings across regional markets.
“GISEC remains one of the most important global stages for cybersecurity, and we are proud to be part of it once again,” noted Elias Tsapsidis, General Manager at ESET Middle East, Greece, Cyprus & Malta. “This year, we are demonstrating how AI-native security can simplify complexity, strengthen visibility, and help organisations respond faster to emerging threats.”
Attendees at GISEC Global 2026 are invited to connect directly with ESET specialists at Stand D120, Hall 6 to experience these capabilities through real-world use cases and hands-on walkthroughs.
