A new AI-powered distribution program is set to revolutionize how African businesses access and utilize Google Cloud’s advanced technologies, accelerating the continent’s digital transformation.
In a significant move to accelerate cloud adoption and growth across Africa, Liquid C2, a business of Cassava Technologies, has launched Liquid G, an innovative, AI-powered Google Cloud distribution program. Delivered through its subsidiary, Cloudmania, this program builds on Liquid C2’s strong collaboration with Google Cloud and marks a pivotal moment in expanding access to advanced cloud technologies across the continent.
Oswald Jumira, Chief Executive Officer of Liquid C2, highlighted the necessity of this approach:
“Cloud adoption in Africa is accelerating, and resellers need solutions that are not only accessible but also intelligent and adaptive. Liquid G redefines how African resellers engage with Google Cloud, making the process smarter, faster, and more rewarding.”
Liquid G is not a traditional distribution model. Its core differentiation lies in its focus on AI-enabled support, which is designed to streamline business operations for resellers. This intelligent platform simplifies every step from onboarding to product discovery, delivering a sophisticated and differentiated experience that aligns perfectly with the evolving needs of African digital businesses.
The program directly showcases Google Cloud’s best-in-class infrastructure, AI, and data analytics solutions, which are seeing increasing demand continent-wide.
Key benefits for resellers include:
- Integrated Marketplace: A single, unified provider for the procurement of services.
- Local Currency Billing: Simplified and localized billing for ease of doing business.
- Strengthened Margins: Opportunities to grow multi-cloud margins.
- Expanded Portfolios: Ability to quickly and easily expand service offerings.
Simon Aldous, Director, Channel Sales, UKI and SSA at Google Cloud, voiced enthusiasm for the initiative:
“We are excited to see Liquid C2 launch the Liquid G program. This represents a significant step forward in making Google Cloud’s powerful solutions more accessible to businesses across Africa.”
He added that the program’s focus on streamlining the reseller journey will “undoubtedly empower local enterprises to innovate and thrive in the digital economy.”
The launch of Liquid G solidifies Liquid C2’s position as one of Africa’s most comprehensive multi-cloud service providers. By leveraging strategic collaborations, Liquid C2 continues its mission to make world-class cloud services more accessible, ensuring African businesses have the necessary digital solutions to succeed in the global market.
