By joining forces at the Programmatic & Beyond Conference in Athens, Perion and Acrossmedia241 are extending algorithmic, outcome-based optimization across Greece and the broader Central and Eastern European markets.
The digital advertising landscape has fundamentally shifted. As marketing budgets scatter across an ever-widening array of digital channels, the core question for brands is no longer just where their media runs, but whose business objectives it is actually optimized against. Tackling this complexity head-on, tech leader Perion has announced a strategic partnership with Acrossmedia241, a premier digital advertising and media technology firm in Greece.
The agreement brings Perion’s flagship AI agent, Outmax, to agencies and brands across Greece and the wider Central and Eastern European (CEE) region. The formal public launch takes place at the Programmatic & Beyond Conference in Athens, where Perion is participating as a Grand Sponsor.
While platform-standard metrics often measure success in isolation, Outmax is engineered to sit across major digital touchpoints, including YouTube, Meta, TikTok, and leading Demand-Side Platforms (DSPs), layering intelligent optimization to unify performance directly toward an advertiser’s custom business outcomes.
For Acrossmedia241, which already boasts robust relationships with national tourism boards and global agency buying desks in the region, the addition of Outmax provides a powerful expansion of its technological capabilities. The partnership naturally extends a pre-existing working relationship between the two companies regarding digital out-of-home (DOOH) advertising.
“Acrossmedia241’s reach across Greece and CEE, and its standing with the region’s tourism and agency community, give Outmax a credible path into a market where advertisers are asking for accountability, not just access,” stated Tal Jacobson, CEO of Perion. “Expanding our distribution partner network is central to how we extend our reach and compound toward our 2028 growth targets. This is land-and-expand in practice.”
Perion’s latest regional expansion mirrors its successful partner-led playbook deployed globally, such as its GIMC partnership in China and collaborations with McSorley Media and Mediamark in Africa. By leveraging Acrossmedia241’s deeply entrenched local market access, Perion minimizes customer acquisition costs while accelerating Outmax toward margin-accretive growth.
Irini Sacha, Founder and CEO of Acrossmedia241, highlighted the growing demand for true cross-channel accountability among regional clients.
“Advertisers today want more than strong performance on any single platform; they want every channel working toward their own business goals,” Sacha noted. “Perion’s Outmax gives us a way to do that, sitting across the major digital channels with execution built around our clients’ own outcomes, not only platform defaults.”
Integrated directly into existing media buying workflows, the partnership delivers a streamlined path for Greek and CEE brands to demand smarter performance from their digital investments—turning fragmented channel reach into measurable, outcome-driven execution.
