Expanding its flagship executive forum to Europe, Radix is bringing together senior industrial leaders in Amsterdam to tackle fragmented data, accelerate interoperability, and drive measurable ROI from Industrial AI.
Building on the momentum of RUSH North America 2026 in Houston, Radix has officially announced RUSH EMEA 2026. The European expansion of its premier executive forum will take place on September 2, 2026, at the Energy Transition Campus Amsterdam (ETCA).
As part of a broader global rollout that includes an upcoming event in Rio de Janeiro this November, RUSH EMEA establishes a unified platform for industrial pioneers moving past the pilot phase and looking to scale execution.
Under the core theme “Empowering the Next Digital Era with Resiliency & Interoperability,” RUSH EMEA confronts a prominent industry bottleneck: digital ambition is falling short when initiatives stall before delivering tangible business impact. Asset-intensive sectors face mounting hurdles, from data silos to disconnected legacy systems.
“The challenge facing industrial organizations today isn’t a lack of vision; it’s the ability to convert that vision into measurable business outcomes,” stated Alexander Clausbruch, CEO of North America at Radix. “As Industrial AI reshapes the future of operations, leaders need candid conversations about what is truly delivering value. RUSH brings together executives who are moving beyond pilots and hype to scale interoperability, resiliency, and performance across their enterprises.”
RUSH breaks away from traditional trade shows by prioritizing raw, peer-to-peer dialogue. Featuring a collaborative format where 95% of time is spent in deep, interactive discussions, the single-day event focuses squarely on profitability, operational resilience, and real-world value creation.
Founder and Global CEO João Carlos Chachamovitz emphasized the event’s mission:
“The next generation of industrial leaders will be defined by their ability to transform data, AI, and human expertise into measurable business value. RUSH brings together a global community of innovators who are openly sharing what’s working, what’s scalable, and what’s next, helping organizations accelerate from vision to value faster than ever before.”
Discussions at RUSH EMEA 2026 will center on four critical pillars designed to navigate volatile operational landscapes:
- Interoperability as the Foundation for Scale: Breaking down data silos to construct flexible, future-proof architectures.
- Data and AI as Drivers of Performance: Moving past technological proofs-of-concept to unlock actual operational and financial yields.
- Resiliency in Volatile Environments: Safeguarding critical operations and supply chains against complex global disruptions.
- Delivering Sustained, Profitable Value: Securing compounding, long-term ROI from ongoing digital investments.
John de Koning, Regional President for EMEA at Radix, noted: “Europe’s industrial future won’t be determined by technology alone—it will be defined by how effectively organizations transform innovation into resilience, profitability, and sustainable growth.”
RUSH EMEA 2026 is supported by an influential ecosystem of sponsors dedicated to shaping the future of industrial operations. Gold Sponsor Seeq and Silver Sponsor Cognite are joined by Bronze Sponsors ARC Advisory Group, Vererum, and Simacro, helping participants bridge the gap between strategy and field execution.
