Building on an established relationship, the strategic technology collaboration combines FPT’s global AI and cloud delivery capabilities with Nuummite and e-CENS’ regional expertise to scale Salesforce, agentic AI, and digital solutions.
Global technology corporation FPT has signed a formal Strategic Cooperation Agreement with Nuummite, a Middle East and Africa (MEA)-based digital transformation and intelligent automation firm. As part of the broader collaboration, e-CENS will contribute specialized regional data and analytics expertise alongside Nuummite’s execution strength.
The alliance expands upon an existing working relationship that began in 2024, elevating it into a comprehensive framework for joint market activation, coordinated growth, and enterprise modernization across the MEA region.
Under the terms of the agreement, the three entities will target several high-impact technology domains, prioritizing Salesforce-led customer transformation and advanced agentic AI solutions. This initial focus encompasses core platforms such as Agentforce, Data Cloud, and cross-cloud delivery spanning sales, service, marketing, commerce, and analytics.
Beyond Salesforce ecosystems, the collaboration extends to:
- Enterprise experience platforms, including Adobe and Sitecore.
- Intelligent automation and advanced data analytics.
- Comprehensive cloud services and enterprise AI tools.
The partnership is strategically tailored to accelerate digital adoption across core vertical sectors, including retail, real estate, insurance, aviation, and media and entertainment.
By fusing FPT’s technical scale, anchored by its proprietary CASAN AI maturity framework, FleziPT platform, and AI-augmented workforce, with Nuummite and e-CENS’ deep understanding of regional buyer behavior, the partners aim to minimize execution risk and fast-track outcomes.
“Customer experience, AI, and data are becoming central to a more mature, outcome-driven model of enterprise transformation across the region,” said Kenan Homsi, Regional Vice President of FPT Middle East and Africa. “Leveraging our AI maturity framework, CASAN, along with the FleziPT platform and an AI-augmented workforce, we are well positioned to work with Nuummite in helping organizations to accelerate execution, turning digital priorities into measurable efficiency, stronger growth, and long-term business value.”
Bashar Hafez, Co-Founder and Managing Director of Nuummite and e-CENS, echoed this sentiment:
“The opportunity is not in adding more technology. It is in making technology work in the market, around the customer, and against real business priorities. Nuummite and e-CENS understand how enterprises across the region buy, operate, and change, while FPT brings the depth and scale to deliver.”
This latest agreement aligns with FPT’s aggressive regional expansion strategy since launching its first Middle East office in 2020. Notably, FPT recently secured a Regional Headquarters license in Saudi Arabia, becoming the first Vietnam-based enterprise authorized to operate directly from the Kingdom. The partnership with Nuummite and e-CENS strengthens FPT’s channel ecosystem, pairing global delivery excellence with localized market execution.
