Banuba’s new self-service AR platform lets makeup and eyewear merchants deploy high-converting virtual try-on experiences on any e-commerce stack starting at $49 a month.
For the past decade, immersive augmented reality (AR) virtual try-on technology carried a heavy toll: expensive multi-week development projects, complex software integrations, and design overhead that locked out smaller merchants. Augmented reality innovator Banuba is officially leveling the playing field with the launch of Easy Virtual Try-On.
Designed specifically for makeup and eyewear brands, the self-service platform eliminates the need for developers, designers, or backend code. Merchants can transition their digital storefront from initial sign-up to a fully functioning AR try-on experience in roughly five minutes.
At the heart of Easy Virtual Try-On is an intelligent, AI-driven asset creation pipeline. Eyewear merchants need only one or two standard product photos to automatically generate a hyper-realistic, AR-ready 3D model of a frame. For cosmetic sellers, the platform supports bulk uploads to streamline the digitization of entire makeup catalogs. The first asset is ready for deployment in under two minutes.
Anton Liskevich, CPO and Co-founder of Banuba, emphasized the democratization of high-performance retail tech:
“For a decade, virtual try-on belonged to brands that could afford an integration project. Our goal with Easy Virtual Try-On is to make it accessible and self-service. Customers of our technology have reported add-to-cart rates above 30%, ten times the industry average. Now that result is a five-minute setup away for any makeup or eyewear seller.”
Because the try-on application operates via a Banuba-hosted URL, it integrates frictionlessly with any e-commerce platform—whether Shopify, WooCommerce, Magento, or a custom build.
Merchants are provided unique direct links and QR codes for individual products or entire catalogs. These assets can be embedded directly into product pages, email newsletters, physical product packaging, social media campaigns, or even in-store retail displays. Shoppers simply scan or click to launch the try-on interface on any camera- and browser-enabled device before seamlessly returning to the merchant’s site to complete the checkout.
Priced accessibly starting at $49 per month with support for unlimited digital products and accompanied by a 14-day free trial across all tiers, Banuba’s new solution turns enterprise-grade conversion tools into a plug-and-play reality for independent sellers.
